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Rowan County Convention and Visitors Bureau 

The Rowan County Convention and Visitors Bureau (RCCVB) is a 501(c)6, non-profit corporation created in 2013 by two local government units (The Rowan County Tourism Development Authority and the Salisbury Tourism Development Authority). The primary mission of the RCCVB is economic and community development through tourism, destination marketing and destination development. The focus of the RCCVB is to promote the growth and development of the visitor industry throughout Rowan County.

The RCCVB is governed by a 17-member board of directors whose appointment guidelines and legal authority were established upon formation and filed with the Internal Revenue Service and in the RCCVB's Articles of Incorporation. The RCCVB operates with an annual budget consisting primarily of tax revenue generated by a 3 percent Rowan County occupancy tax and a 3 percent City of Salisbury occupancy tax. 

RCCVB Board Meetings are held the second Wednesday of each month at 12 p.m. in the Gateway Building, 204 East Innes Street, Salisbury, NC 28144. The RCCVB is specifically focused on attracting new overnight visitors to Rowan County who utilize local accommodations because overnight visitors generate a greater economic impact.

The RCCVB manages the Gateway Building, the Rowan Arts Council and the F&M Bank Trolley System. The Rowan Arts Council serves to promote and sustain one of Rowan County’s most vital resources — the visual and performing arts. The F&M Trolley System is an enterprise operation that operates two motorized trolleys which are rented for tours, groups, events and other group transportation needs. The Gateway Building houses the RCCVB, Chamber of Commerce, Economic Development Commission, Downtown Salisbury inc., The LandTrust for Central North Carolina and Communities In Schools.

For additional information regarding the Rowan County Convention and Visitors Bureau and its efforts in Salisbury and Rowan County, please feel free to contact us at 704.638.3100.


RCCVB Boards, Committees and Meeting Minutes

Rowan County Tourism Development Authority

Salisbury Tourism and Cultural Development Commission

RCCVB Articles of Incorporation

RCCVB Board & Committee Members


RCCVB Funds Requests

RCCVB Memorandum’s Of Understanding

RCCVB Monthly Financial Statements

RCCVB Tourism Master Plan - Completion & Connection 

Rowan County Community Brand Development

Our Team
James Meacham, CEO      
Tara Furr, Director of Public Relations & Communications
Lloyd Harding, Partner Services Coordinator
Lauren Litaker, Director of Marketing                                                        
Lesley Pullium, Director of Operations                                                                
Natasha Simmons, Tourism Services Coordinator


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